Citizen44 with Mark Arinsberg

Yêu Photo Studio ( fomerly Truc Bach Photography Studio )

Coming to Golden Westlake ( Hanoi, Vietnam ) January 2026

In September, just a couple of months shy of my 64th birthday, I did something I thought I was finished with: I opened a photography studio. After a decade away from studio lights—spending the last several years capturing the energy of the streets in Ashland, Oregon, and here in Vietnam since 2020—I found my creative spark again. This rebirth was inspired by the incredible support of the Hanoi community and my partner, Sabrina. She became my muse and helped me see that it is (almost) never too late to re-engage with what you love.

Why "Yêu"? I chose the name Yêu [êyô] - the Vietnamese word for Love because that is exactly what this brand represents. Love for the craft, love for this beautiful country and its people and culture, and a renewed love for connecting with people and the technical artistry of shooting in the studio.

Welcome to Citizen FortyFour Vietnam!

I'm Mark, a Southern California native turned Hanoi retiree, and I'm passionate about sharing stories of Vietnam's unsung heroes. These remarkable individuals are transforming lives and making a real difference in their communities. Through the C44V podcast, I shine a spotlight on those who selflessly serve others, exploring the human experience and the resilience of the human spirit. But it's not just about storytelling - I'm on a mission to explore solutions to alleviate avoidable suffering and tackle the pressing challenges of our interconnected world. Join me on this journey as we explore the inspiring stories of those who are making a real difference.

Click the logo to listen now on Substack